Wednesday
Jan232013

On Blogging: What Would Susannah Breslin Do?

Reminiscent of Spring 2011.This blog post, resurrected from an old draft, pertains to a Forbes link, How To Get People to Click On Your Links tweeted by author Susannah Breslin, back when she had a twitter account. (R.I.P, @iamsusannah.)

Her article had some great advice and got me thinking about the future of this blog. The truth is, the web is saturated with mom blog content. It's all been said before, often funnier and more eloquently: cranky toddlers, husbands. Case in point: I just noticed that Scary Mommy has a Murphy's Law post better than mine. (And my God, that logo!!)

Anyway, back to Forbes. I came away with two epiphanies.

Epiphany #1: I have no audience.

How many athiest working moms are there with four kids and a terrible sense of style; that hate Christmas and have no real-life friends? Probably very few. Even more importantly, those that may exist surely have better things to do than read this blog.

Epiphany #2: If the key to getting readers is not only to write interesting content, but also to be an interesting person; then I am screwed.

This is a blog about my life (because my memory often fails me). And a statement to moms that perfection is boring. Unfortunately, so am I. Wait a minute...does joining Weight Watchers qualify as interesting?

So, the question is: Do I care if people read this blog?

Not really. (Don't get me wrong, I'm very appreciative to the five that have!) I'll continue to write here - it's cheaper than therapy. And I like internet moms more than the real-life variety.

Would Susannah Breslin write a mom blog that no one reads. Hell no. But I have an idea for another blog in a smaller niche. And before I start, I'll research my audience better and write for them; not me. That's what she would do.

Do you have multiple blogs? A failure that taught you how to succeed? Please, do tell! After all, Darren Rowse has launched over twenty blogs.

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